Thirty London galleries. Six questions. Twenty minutes on Zoom. No pitch, no follow-up sales.
Contributors receive a two-page anonymised summary of what other London primary-market galleries said about the same six questions. The summary updates as the research grows toward thirty galleries; you receive every revision.
AI consulting and education for the art world. Listen first, advise second.
What Modern Way is doing
Modern Way is a small consultancy advising independent galleries on where AI genuinely helps, and where it does not. The work starts with conversations — short, specific, with people who actually run the room.
We pair advisory with hands-on education: workshops, playbooks and one-to-one coaching for gallery teams. The aim is fluent, safe use of AI inside the way galleries already work — exhibition run-ups, artist relationships, fair logistics, waiting lists. We do not build software, and we do not sell tools.
Founder
Emma Bleasdale, founder
After a long career in finance, Emma has spent twelve years in commercial advisory roles in the art market, including strategic engagements with Christie's, Sotheby's and private family offices. Now advising and teaching primary-market galleries on the practical use of AI.
Read more about the work