A small studio, working close to the room.

Emma Bleasdale, founder of Modern Way.

After a career in finance at JP Morgan, Citibank, Deutsche Bank and Paribas, I spent twelve years in commercial advisory roles in the art market, including engagements with Christie's, Sotheby's and private family offices. That grounding taught me how galleries, auction houses and collectors actually run, and which new tools survive contact with a serious art-world business.

Modern Way does two things: short research conversations with galleries, and workshops that turn what the research shows into daily practice.

I am also a trustee of Turtle Key Arts, a London arts production company commissioning across opera, music, theatre and dance, and I stay close to current AI practice through the Responsible AI Institute.

If you run a gallery, the most useful first step is a twenty-minute conversation. You tell me what running it actually looks like. You receive an anonymised report of what your peers said to the same questions.