The research / 2026
Six questions. Twenty minutes. An honest picture of how galleries are using AI.
I am talking to gallery directors and senior staff exhibiting at Frieze London and Frieze Masters, and to independent galleries in London, about where time goes and what AI has and has not done for them.
On your stand during Frieze, or on Zoom afterwards.
What this is
No deck, no demo.
These conversations exist to learn. If what you tell me suggests the workshop would help, I will say so once and leave it with you.
Everything you share is confidential. Anything that appears in the report is anonymised and stripped of identifying detail.
What participants get
An anonymised peer report, written for galleries like yours.
Once a substantial number of galleries have taken part, every participant receives a written report comparing how galleries are approaching AI and the operational questions around it: what they have tried, what worked, what they would not do again.
It is the kind of straight comparison the sector rarely produces about itself. Delivered as a PDF.
What the conversation covers
- The exhibition run-up: weeks four to one, where time actually goes.
- Artist relationships and the work around them.
- Art fair operations: applications, logistics, the week itself.
- The gallery tool stack: what you use, what you have stitched together.
- Waiting list management and collector relationships.
- What has been tried with AI already, what helped, and where it has fallen short.
Who's doing the research
Emma Bleasdale
After a career in finance, Emma spent twelve years in commercial advisory roles in the art market before founding Modern Way. She advises and teaches galleries on the practical use of AI, and conducts these conversations personally.
More about the founder